"We'll have to dig into if it's more of TikTok trend. They have been sitting at home for the last 18 months, and it is a top trend," said Piper Sandler analyst Erinn Murphy on Yahoo Finance Live. Piper Sandler surveyed 10,000 teens, average age of 15.8 years old, spanning 44 states. Roughly 67% of teens who listed Goldfish as their favorite brand plan to eat more or the same amount over the next six months - this was the third highest among large preferred snack brands. About 12% of teens surveyed listed Goldfish as their favorite snack compared to 9% in Piper Sandler's spring survey. In Piper Sandler's new " Taking Stock With Teens" survey out on Tuesday, Goldfish crackers were the most preferred snack by teens. In a sea of tasty, healthier snacks down supermarket aisles, it appears teens are leaning on an old favorite of their parents as their snack of choice - Goldfish crackers, long produced by the tomato soup hawking Campbell's Soup ( CPG).
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